Privacy Policy


Description of personal data processing in the Workathlete  Lifestyle Assessment or Workathlete App service (“Service”) produced by Workathlete. This document contains information about the personal data processing as required by the EU General Data Protection Regulation (GDPR).


Workathlete Limited (Business registation number 09617561), address 37 Minster Moorgate, Beverley, East Yorkshire, HU17 8HP (“Workathlete” or “Controller”).


“Customer” is a person or organisation who is in a contractual relationship with Workathlete for Workathlete to produce the Service, using personal and measured information from the Subject(s), who are defined by the Customer. In a typical scenario the Customer is an employer, whose employees are Subjects.

“Subject” is the person, whose information is used by Workathlete to produce the Service, using pulse measurement data and other personal information about the Subject.

“Workathlete App” is a new Service launched in 2021, requiring Subjects to install a local mobile application, which stores some personal information locally on their mobile device.



For clarity: when the Service is produced by a partner of Workathlete  (person, company or organisation, here “Service Provider”), for its own customers or employees, the Service Provider is the data controller in the sense of the personal data legislation and this description does not apply in such cases. In these cases, the Service Provider has acquired user permission for the Service and independently produces services from information of subjects defined by the Service Provider or its customers. The Service Provider is e.g. responsible for creating required personal data related documentation, informing the data subjects, ensuring the personal data handling is legal and fulfilling the other responsibilities of the data controller.



The data Controller (Workathlete ) can be contacted by e-mail at [email protected]


The purpose of processing the personal data are the basic operation of the Service, in- cluding user support operations, collecting statistics regarding Service usage, and con- ducting scientific and market research.

The basic operation and purpose of the Service is to provide a personalised analysis on the effect of lifestyle factors on different aspects of well-being. The Subject’s personal qualities and measured heartbeat analysis data are used to provide the Service. The Service may additionally include direct personal feedback to each individual Subject by a Workathlete representative by telephone, or in person, which is possibly used to agree on action goals.

The Service typically includes an anonymised feedback report to the Customer by tele- phone, or in person, or through Customer’s web interface, regarding the general well- being of a group of Subjects (typically employees) as a whole. The details of the Service are described, in detail, in the contract between the Customer and Workathlete. Personal data from or about individual Subject(s) will not be given to the Customer except information if Subject has not returned a loaned device in time. Additionally, for Subjects using the Workathlete App, the following information limited to each Subject’s subscription status: initial e-mail address given by Customer as identifier (but not the current address, if Subject has changed it); initial activation date when subscription period has started; how long ago that user has last actively used the Service; and possible other corresponding general information about the subscription status for the purposes of preventing any misuse. (Note: if the Subject is a person who buys the Service for him/herself, the Subject is also a Customer and will naturally receive his/her own personal data.)

Personal data is also used for Service support operations, which typically include, for example, delivering user account information or the private web link to the Subject.

Personal data may be used to inform of Workathlete services, such as sending a newsletter or other ways of maintaining the customer relationship. The personal data of the Subject may be used to market a personal follow-up analysis following the applicable personal data legislation.

If the applicable legislation requires the Subject consent for processing some of the per- sonal data described in this document (for instance, concerning health related data i.e. so-called special categories of data), the consent will be acquired using an appropriate method. This may be done for example by checking a separate consent checkbox, making the choice in the technical settings of the Service or website, or by another specific action or statement to signify consent. Declining consent may impact the ability to offer the specific Service.

Log data of the Service use or handling measurement devices is additionally saved in order to protect the legitimate interests of the Customer, Workathlete and the Subjects, for example in order to investigate possible security breaches or for example in order to be able to prove, that invoiced services have been delivered.

Personal data may be processed individually or together with Workathlete and its subsidiary companies’ other personal data files. Workathlete will keep an anonymised copy of data saved in the service for statistical and scientific research, such as for determining average reference values. Such statistical or scientific use of data is done using automated processes in such a way that data from an individual Subject cannot be identified during any stage of the process.

The legal justification for handling personal data is fulfilling the contract between the parties or the legitimate interest of the Controller, which is based on the relationship between the parties. The legal justification may also be the Subject consent, if the applicable legislation requires this.



Unless otherwise agreed, the personal data related to the measurement will be kept for 24 months after the last measurement to the Subject or the last time the Subject has logged in to the Workathlete App Service or otherwise used the Workathlete App Service, as reference for possible follow-up measurements which belong to the service concept, and subsequently erased. If the Subject has given a separate consent for a longer-term retention, the personal data may be kept longer accordingly.

Workathlete may, following the legislation, transfer the contact information of the Subject, needed for marketing similar Workathlete services, to the Workathlete marketing data file. This data will be subject to Workathlete customer and marketing data privacy policy.



The personal data from participating Subjects is processed in the Service. In a typical case, the Customer of Workathlete is the organisation represented by the Subjects, often an employer, and the Customer determines the group of Subjects.


The Customer provides Workathlete the email address of each Subject. Each Subject is then emailed a personal web link to activate the Service.

The other personal data is provided by the Subjects themselves via the web interface or mobile application and through the use of measuring devices. A representative of Workathlete may additionally gather information from the Subjects when providing the Ser- vice.

If separately agreed, data may be collected in paper form from Subjects who do not have an email address.

Information will be also created analytically through Workathlete’s own activities.


The database contains the following information (partial or complete) about the Subjects:

Full name (first and last)

Date of birth, gender, height, weight

Activity class, maximum and resting heart rate, maximal oxygen consumption

Information about chronic diseases and medication provided by the Subject Heart rate and acceleration measurements and diary entries created by the Subject during the measurement period, e.g. alcohol consumption, current and recent illnesses and medications, self-documented events noteworthy of interest to the Subject.

Contact information, e.g. address, email address and telephone number Information about the employer, e.g. name, contact information and personnel group

Information about the use of the service

Information about the consents of processing data in the service

The results report with defined target actions created for the Subject based on the data analysis

Password, if using Workathlete App.

The Subject may opt to use the Service anonymously with an unidentifiable username. The e-mail address will be always saved (except in special cases when no e-mail address exists) and if the Service includes personal feedback, the telephone number is also saved. Using Workathlete App always requires an e-mail address.



Workathlete follows the best practices for managing data, including appropriate technical and organisational measures as required by the personal data legislation. Workathlete protects the data so that only the authorized personnel defined by Workathlete, who are bound by confidentiality agreement, have access to the file and only for purposes related to their work. These Workathlete authorised personnel may be Workathlete employees or subcontractors.

Workathlete ensures that all data systems and computer equipment are sufficiently protected with appropriate technical methods, including access control to physical premises, firewalls, passwords, personal user IDs and personnel security training.

The data is kept in information systems produced and controlled by Workathlete and the data is handled with Workathlete designed user interfaces. The Internet connection from the Subject web interface to Workathlete is protected with encryption (SSL). The personal link to the data entry form, which the Subject uses to enter personal data, only works for a limited time and will expire soon after the measuring.

Any measuring devices, which may be transported by post, do not contain any personal data on their own and contain no location information. The data they contain is only connected to personal data using a device ID when saving the data after the transport or by transferring the data locally wirelessly to the Workathlete mobile application.

If Workathlete uses third parties (subcontractors) for technical maintenance of the data, Workathlete fulfils the responsibilities required by the data protection legislation related to subcontractors. In all cases, the data is kept in information systems governed by Workathlete or in the mobile device of the Workathlete App User, and neither Workathlete nor subcontractors will save information in any other systems.


Personal data may not be transferred without the data Subject’s consent outside Workathlete or its subsidiary companies in a manner that the data could be identified, except in following exceptional circumstances: if required by any ruling of a governmental or regulatory authority, court, or by mandatory law; or if it is otherwise necessary for the purposes of preventing, or investigating, any breach of law, user terms or good practices or to protect the rights of Workathlete or a third party.

Personal data of the Subjects will not be given to the Customer except information about not returning a loaned device in time, or for Workathlete, subscription-related information, limited to whether the Subject is actively using the Service or not. The Customer only receives periodic average or summary information about their Subject group’s well-being as a whole. The averages will not be provided if the number of Subjects measured or number of data updates since the previous information is so small, that individual data could be directly or indirectly recognized from the information or changes in the information, unless the Subjects in question have given their explicit consent for the transfer. In case of Workathlete, the Customer will also receive information about which Subjects are actively using the Service (including how many months ago the Subject has used the Service), so that the Customer may choose to discontinue unused Service or advice Subjects to use the Service. If a Subject is using a loaned device which is not returned in time, which would require Customer to pay for the device, then the Customer may also be given information which Subject has not returned the device.

With the separate consent of the Subject, access to personal data may be given to a specified third party, such as a party providing health care to the Subject.

Personal data of the Subjects may be processed by authorized third parties, who process the data on behalf of the Controller for the purposes described in this document (for in- stance, service providers of technical infrastructure or services). Such service providers may use the personal data only according to the instructions from the Controller, i.e. only for the purpose for which the data has been collected. The Controller requires that the service providers operate according to the applicable legislation and this privacy policy, ensuring appropriate security for the personal data.

Personal data is primarily stored on Workathlete servers located in the EU or the United Kingdom (UK) and will not be transferred to countries outside the EU, UK or the EEA, unless otherwise separately agreed. Data may be temporarily transferred outside the EU or the EEA if it is necessary for the technical implementation of the service or personal data processing, such as when sending service related information to the Subject’s email address, which is located on a foreign email server. The Subject may also use the Service with a device outside the EU or the EEA, and in such cases, the data is visible on that device while using the Service. When using Workathlete App, personal data is additionally stored locally on the mobile application of the Subject’s mobile device.



The data Subject has the rights according to the personal data legislation applicable in the UK, including the EU General Data Protection Regulation (GDPR), to inspect his/her personal information, change or request to change his/her information and under some circumstances, the right to request erasure of personal information. Therefore, the Subject has the right to request the Controller to correct inaccurate or incorrect personal information without unnecessary delay. The Subject has the right to request erasure of his/her information without unnecessary delay, for example when the personal data is no longer required for the original purposes, the personal data has been processed unlawfully, or the Subject withdraws consent to the processing and when there is no other legal ground for the processing.

The Subject has the right to request the Controller to limit the processing in certain situations, including when the Subject denies the information being accurate or the pro- cessing is illegal. Under some circumstances the Subject also has the right to object to the processing.

The Subject may, under some circumstances, have the right to request transferring the personal data from one system to another. Whenever the legal justification for processing the personal data is consent, the Subject also has the right to withdraw the consent at any time.

The Controller wishes that any disputes concerning the processing of personal data are primarily resolved in a conciliatory manner between the parties. The Subject has also the right to lodge a complaint to the authorities responsible for personal data protection.

Any requests to inspect, modify or erase the personal data shall be indicated to Workathlete in person, or by a signed letter or similarly verified document, so that Workathlete can confirm the requestor has the right to make such a request. The request can be made with e-mail, if using the e-mail address registered when using the service, or using functionality in the Workathlete application. Workathlete may need to identify the Subject and ask for additional information in order to fulfil this kind of requests.

This description of the personal data processing has been updated 1.1.2021. Workathlete follows the changes in legislation and regulator instructions related to personal data processing and develops the service further and will therefore reserve the right to make changes to this description.